Krystal is a dynamic and strategic leader with over 15+ years of experience sitting at the nexus of digital marketing, e-Commerce, relationship management and consumer engagement. Prior to her role at CVS, she worked with industry innovators such as Target and Thrive Market to design and implement engagement tactics across a variety of retail verticals, including fashion, grocery and beauty. In her current role as Lead Director of Beauty Experience, Krystal drives the innovation strategy across merchandising and store formats.