Collaboration and Alignment

Success in new product launches is imperative to driving growth in today's highly competitive, ever evolving commerce landscape, and that success begins with having the right strategy in place. From development of a growth-optimizing investment strategy to outlining the right engagement strategy, this session will give you key strategies to launch for growth through the lens of the recent BACARDI Lime Launch.

Takeaways:

• Top 3-5 strategies for new product launch success
• How BACARDI USA leveraged those strategies to launch Bacardi Lime
• Strategic traps to avoid in new product launches